RLM Rebrands as “TrialGraphix”

RLM Rebrands as “TrialGraphix”

Mar 05, 2019


The largest presentation and technology consulting company for trial lawyers, today announced a rebranding from RLM TrialGraphix to simply “TrialGraphix.”


“Since inception in 1991, the name ‘TrialGraphix’ has been the envy of our industry—it perfectly captures what we do and is the best-known name in it.  My partners and I founded RLM in 2006 and acquired TrialGraphix in 2014 but it was time to simplify,” said Managing Partner Guy Joubert.


Joubert explained that TrialGraphix helps trial lawyers by providing presentation services—persuasive visuals and evidence presentation in the courtroom.  Their work often involves headline-making litigation for the top 100 law firms in the country and Fortune 500 clients.


“We’ve carefully assembled the largest and most experienced team of professionals in the country and our commitment to service is second-to-none.  In rebranding to TrialGraphix, we wanted to focus on how we work with clients. They are getting an extension of their team—a dedicated partner who cares about making a difference in the outcome and doing it in a creative, cost-effective way,” said Tony Canzanella, a founding partner in the company.


The comprehensive rebrand includes a redesign of the company’s logo—a clear departure from the prior TrialGraphix and RLM logos.  The new logo features a scripted “TG” signature, the company’s shorthand, and TrialGraphix logotype.  As Joubert commented, “The signature represents our personal commitment to our clients while the logotype reflects the reliability and precision of our work and service.”


Scott Carlin, a partner who formerly led the New York office of TrialGraphix, before moving to RLM, emphasized the company’s stability and bench strength.  “We work on over 650 cases each year.  Most involve sensitive client data and the need for contingency plans when demands increase or emergencies arise. We have over 65 full-time professionals, but our competitors tend to be much smaller groups without our infrastructure and skill set. As such, our competitors rely heavily on sub-contractors or operate without back-up resources.  When clients hire us, they get experience, expertise and security.”


About TrialGraphix


We are presentation consultants for trial lawyers. As the nation’s largest graphics and technology firm, our professionals focus on two services law firms that go hand-in-glove – making and delivering powerful presentations — from Concept to Courtroom®. For more information on doing business with us, visit www.trialgraphix.com.

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